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This chapter considers aspects of ensuring competitive advantages of the banking sector of Ukraine in the context of global digital transformation. It is proved that operations that previously required a large amount of resources and time can now be carried out automatically using software solutions and artificial intelligence (AI). Companies like FinTech and BigTech that combine financial technology with their core services pose a serious threat to traditional banks. The authors noted that digital technologies make it possible to provide faster and more efficient customer service and improve the security of operations and reduce costs. The emphasis is placed on the fact that the use of AI in the banking sector will contribute to improving the efficiency and accuracy of banks, reducing risks and costs, and also contributes to the selection of personalized approaches to their customers. It has been proven that, thanks to AI, banking companies can improve the efficiency of their work, reduce costs, and improve interaction with their customers, thereby gaining competitive advantages in the market.